In the dates between August 24-27, 2016 it was the first time Transformad participated in the US IWF Atlanta 2016 fair that took place in Georgia, Atlanta State. In this exhibition show we decided to be minimalistic in terms of stand design with one single purpose, which is placing our product samples and see how the textures, colours and variety can attract visitors. This way we were trying to make a loud statement that interior space surfaces do matter in evoking sensations within a living space.
All eyes on Ultra-Matt Anti-Fingerprint and CrystalWho would think something different?! Having exposed mesmerizing colourful samples of Ceystal surfaces out of 16 colour scheme collection, visitors were pleasantly surprised of impeccable brilliance this UV lacquered surface produces. Yes, high-gloss surfaces are in the global demand and will be for quite some time.
Another “royal” attention was paid to Ultra-Matt Anti-fingerprint HPL surfaces collection available now in 4 colours, which are white, beige, light grey and marengo. HPL by itself is a highly resistant material, easy to install and cost-effective. Super mat finishing of this surface gives such a serenity feeling that senses like a warm spring weekend sunny morning. In short, this collection won very positive impressions and high demand on further information and samples.
Transformad in the international marketMany of you may think about what is Transformad’s strategy as this is the first time in the US market exhibition. Let us remind you about our international presence.
Transformad is now present in 24 countries and we have own distribution net of 20 warehouses in Spain & South America. Our production facilities comprise 50,000 sq metres and all the plants are equipped with the most up-to-date machinery. Our fully automated massive production capacity allows us to obtain unquestionable quality and make it affordable for the overseas markets to bring in our products.
By going to the US exhibition show we let the interior design world know that now we are actively looking for the new distribution channels and furniture manufacturing partners in the North American market and ready to support our clients with European quality high-tech surfaces that make a difference within a living space.
Ready to launch the rocketAs we have already mentioned, our new surfaces collections received very positive feedback and the number of our stand visitors exceeded our expectations in a positive way. Are we ready with our product quality to meet US standards? Of course yes. Are we are able to satisfy demand with our production capacity? Unquestionably yes. So what’s now? We are launching the rocket of success. Join our community of interior design industry co-creation. Visit our web-site to see which properties and visual appeal surprised North American market. We are looking forward for your contact.