Transformad successfully concludes its participation at KBB with an experiential stand presenting its new Materia collection
Transformad has successfully concluded its participation at KBB Birmingham, one of Europe’s leading events for the kitchen-bedroom-bathroom sector, where it introduced its new Materia collection to the international market. The company used this platform to strengthen its global positioning and connect with professionals from the design, architecture and industry sectors.
The spotlight was on Materia, Transformad’s new technical surface cured using electron beam technology. Featuring an ultramatt finish and a distinctly organic tactile texture, Materia combines durability and sophistication for a wide range of interior design and architectural projects.
Materia takes centre stage
The stand concept revolved around the idea of a delicatessen boutique, taking as its starting point the format of the samples themselves —similar in proportion to chocolate bars— and Materia’s palette, built around earthy, pastel and neutral tones. The space invited visitors to interact directly with the material, making the tactile and visual experience the core of the proposal and turning Materia into a small object of desire.
The collection was displayed on a sober feature wall, where Materia’s fourteen shades were arranged in individually lit niches, highlighting the depth, texture and chromatic richness of each finish. Together, they form a palette inspired by nature and mineral pigments, ranging from soft and luminous pastel tones to natural greens and greys, as well as deeper and more intense hues designed to create elegant and timeless spaces.
At the centre of the stand, an iconic element —a cart evoking the aesthetic of traditional ice-cream vendors— became the focal point, presenting the samples in an approachable and accessible way while creating a direct and memorable interaction with visitors.
The experience was completed with a warmer, more technical area showcasing the brand’s other collections, Tmatt and Crystal, in a setting designed for conversation and consultation, combining functionality and design within the same space.
Innovation you can feel
With this proposal, Transformad presented Materia as a surface that integrates technical innovation, aesthetic quality and performance in use, strengthening its presence in key European markets while reinforcing its dialogue with the international design and architecture community.
