Transformad to Exhibit at KBB Birmingham and Present Its New Engineered Surface Materia to the British Market

Transformad will take part, from 1 to 4 March, in the upcoming edition of KBB Birmingham, the UK’s leading biennial trade fair for the kitchen, bedroom and bathroom (KBB) sector and one of the most influential events in Europe for brands, specifiers and industry professionals.

 

In this context, the company will introduce Materia to the British market, its new engineered surface cured using Electron Beam technology. Under the claim Engineered to endure. Designed to inspire, Materia is defined by its deep ultramatt finish and organic, silky touch, conceived to deliver reliability, aesthetic sophistication and creative freedom in interior design and architectural projects.

 

 

Technology and performance at the service of design
Developed to meet the demands of intensive use, Materia combines high resistance to wear and scratches, anti-fingerprint properties and the ability to be self-regenerated through heat treatment, together with full versatility in both horizontal and vertical applications. A balance between technical performance and sensorial experience that ensures long-term durability without compromising elegance.
The result is a high-performance surface that will maintain its flawless appearance over time, combining structural durability with a soft, natural tactile experience, ideal for elevating any project.
The collection unfolds in fourteen shades designed by interior designer Sara Folch, within a palette that integrates luminous neutrals, natural undertones and intense, deep hues. A chromatic proposal conceived to interact with the ultramatt finish and create contemporary, serene spaces full of character.

 

A global showcase to connect with the industry

KBB Birmingham consolidate once again its position as a key launch platform for new products and a strategic meeting point for manufacturers, architects, designers and distributors. With over 40 years of history, the event gathers more than 320 exhibitors and 17,000 visitors from more than 20 countries, showcasing the latest trends, technologies and solutions in design, equipment and materials.

Through its participation in the show, Transformad reinforces its international positioning and consolidates its commitment to developing advanced engineered surfaces that transform spaces through design, innovation and sensorial experience.

For more information: www.transformad.com